The Integrated Model shows how our Mission and Vision connect with our priorities, decisions and everyday actions.
The Circle – represents Connectivity
It shows that our airports, departments, teams, partners and everyday actions are all part of one shared ecosystem.
The circle is also a symbol of continuity – every decision, every interaction and every improvement contributes to our broader shared direction.
The Pyramid – represents Structure and Stability
The pyramid is positioned within the circle.
The pyramid gives structure to the model. It helps us understand:
- what forms the foundation of our organisation;
- what guides our behaviour;
- what results we want to achieve;
- how the different strategic areas are interconnected.
The Model Encompasses Six Key Areas
1. Growth and Sustainability
We develop our airports responsibly and with a long-term perspective.
We seek a balance between growth, investment, the responsible use of resources, and the sustainable development of our airports and the regions we serve.
2. Efficiency and Innovation
We continuously improve the way we work.
We use resources wisely, modernize our processes and infrastructure, and seek new solutions that enhance the quality, efficiency and reliability of our work.
3. Top Employer
Our people are the foundation of our success.
We develop motivated, capable and engaged teams and create a working environment in which employees can grow, contribute and be proud of what they achieve.
4. Collaboration
No airport can succeed through isolated departments and individual actions.
We succeed when our teams, airports and partners work together, share information and unite around common goals.
5. Inspiring Customers
We place passengers, customers and partners at the focus of our work.
Every process, every service and every decision influences their experience and satisfaction. That is why we strive to provide a safe, pleasant, efficient and memorable journey.
6. EBITDA and Free Cash Flow
Financial stability enables us to invest, modernize, develop, and remain sustainable over the long term.
The results we achieve provide the foundation required for the future development of Varna and Burgas Airports.
From Values to Actions and Results
The model connects three fundamental questions:
Who we are? – Our values define the way we work and interact.
What we do? – Our actions turn the Mission into everyday practice.
Where are we heading? – Our goals show the results we strive to achieve.
6R – Our Values
Our culture is built on six values:
- Respect
- Reliability
- Resilience
- Responsibility
- Results
- Recognition
These values guide our behavior and the way we make decisions, work with one another and interact with passengers, customers and partners.
6M – Our Mission in Action
Our Mission is delivered through six key actions:
- Make Every Journey Safe and Pleasant
- Manage Sustainability
- Modernize
- Mobilize People
- Maximize Connections
- Measure Success
6C – Our Strategic Goals
Our actions are focused on six key areas:
- Customer
- Capacity
- Culture
- Commercial
- Compliance
- Carbon
These areas help us translate our Mission and Vision into measurable results.
From Strategy to Everyday Practice
See it. Say it. Do it. Repeat it.
See the model and its key elements.
Say the purpose of our Mission, Vision, values, and goals.
Do the actions through your decisions and everyday actions.
Repeat the positive behaviors so they become a lasting part of how we work.
Concluding Message
Our Mission is what we do today.
Our Vision is the direction we take tomorrow.
Our Values define who we are and how we work.
Our Actions turn strategy into daily practice.
Our Goals show what success looks like.
We see the common direction. We understand our role. We apply it through actions. We reinforce good practices.