Bulgaria will be popularized as a tourist destination with a "road show" in Poland

Bulgarian Black Sea Alliance, together with the Ministry of Tourism and AVIAREPS, organized a publicity tour in four Polish cities.

On the initiative of Alliance Bulgarian Black Sea, with the support of the Ministry of Tourism and in cooperation with the prestigious marketing agency AVIAREPS, a "road show" will be realized in the period of 24-28 October in Poland.

Through it, a series of meetings will be organized between representatives of the tourism sector in Bulgaria and their potential partners in four Polish cities - Wroclaw, Katowice, Krakow and Warsaw, in order to establish and expand existing business contacts.

The Ministry of Tourism will be represented by Deputy Мinister Irena Georgieva, who leads the Bulgarian delegation and will officially open the series of meetings, together with Dr. Frank Quante - Head of the Board of Directors of the Bulgarian Black Sea Alliance.

Following the success of the first similar event, which on the initiative of the Bulgarian Black Sea Coast Alliance was organized in Warsaw in May this year and appreciating the potential of the Polish market for our tourism industry, this "road-show" aims to expand on what has been achieved, as this trip will visit three other cities besides the capital.

The programme of the trip includes the following events:

  • 24 October - Wroclaw;
  • 25 October - Katowice;
  • 26 October - Krakow;
  • 27 October – Warsaw;

Poland is a traditional market for the Bulgarian tourist product and also has the greatest potential for our tourism, against the backdrop of the negative consequences that were suffered from the war in Ukraine. A number of Polish experts point out that with strong marketing by Bulgaria, the passenger traffic from Poland could double within a year. In this context, the purpose of this trip is to give business representatives the opportunity to make new contacts directly with Polish partners in the regions with the highest potential for Bulgarian tourism.