On 30.07.2023, Bulgarian Black Sea Alliance - a non-profit organization that is initiated with the leading role of the concessionaire company of Varna Airport and Burgas Airport - "Fraport Twin Star Airport Management" AD, celebrates the second anniversary of its establishment.  

Founded in 2021 on the initiative of Dr. Frank Quante - CEO of "Fraport Twin Star Airport Management" AD, the main goal of Bulgarian Black Sea Alliance is to improve the image and reputation of our Black Sea region in an international plan by positioning and promoting all aspects of the offered tourist product.

The association is focused on the development and implementation of a marketing strategy and campaign in the main tourist markets - Germany, Great Britain, Poland, the Czech Republic, Israel, etc. The alliance also aims to improve communication and cooperation between all stakeholders in the sector. Members of the association are: airports, airlines, tour operators, hoteliers, non-governmental organizations, as well as other organizations related to tourism, including Burgas Municipality.

On the occasion of the second birthday of the Bulgarian Black Sea Alliance, the Board of Directors of the association expresses a huge gratitude to all its members for their trust, shared vision, and courage to join such an ambitious initiative, whose goals are focused beyond the prosperity of any particular member organization, as well as to all media representatives who regularly cover the association's initiatives.

For these two years, among the achievements of the Alliance are:

- Bulgarian-Polish Business Forum in Warsaw, Poland, organized jointly with the Ministry of Tourism in May 2022;  

- Marketing trip to Poland on October 24-27, 2022;  

- Marketing trip to Germany on February 6-10, 2023;  

- Active assistance in the organization of the Bulgarian-Israeli tourist forum in the period of May 16-17, 2023;  

- Regular information events for tourism professionals, held jointly with the Ministry of Tourism;  

- Cooperation with the airports in Berlin, Frankfurt, and Krakow in order to promote the destination "Bulgaria";  

- Visiting tours to Bulgaria for media professionals.

Next steps

Until the end of 2023, the Bulgarian Black Sea Alliance will continue with a series of initiatives aimed at promoting the destination in our key markets and improving cooperation between the private sector and the Ministry of Tourism.

Among the main tasks for the association are:

- Continue and increase marketing tours with B2B and media events, tending to become a regular activity;  

-The next marketing trip to the United Kingdom, planned to take place in mid-December 2023 or January 2024;

- Launch of B2C marketing campaigns in the key markets;  

- Cooperation with the Ministry of Tourism to develop a strategy for tourism in Bulgaria;  

- Inclusion of the Black Sea municipalities;  - Attracting more representatives of the private sector to the common cause.

Our goals:  
1. Significant improvement and strengthening of the international marketing of Bulgaria as a tourist destination;  
2. Growing as a tourist destination in the current TOP emitting markets and developing new markets, especially: Northern Europe, France, and the countries of the Middle East;

3. Legislative changes to enable effective spending of the Ministry of Tourism's marketing funds, as well as its ability to enter into public-private partnerships;  

4. Easing the visa regime for tourists from high-potential markets, especially countries from the Middle East;  

5. Organization of marketing events in markets with high potential - Poland, Germany, France, etc.;  
6. General lobbying for the improvement of the tourism sector along the Bulgarian Black Sea coast, including the exchange of current information in the sector.